Just Another Blog
Tuesday, March 15, 2005
 
Flavorings Industry

My brother is currently harboring conspiratorial feelings toward a largely unnamed group that he vaguely refers to as the Flavorings Industry. The Flavorings Industry is pumping us full of crazy, lab-created chemicals that they are testing on us. But they also make a tasty marinade and a fabulous dry rub, and who can forget when they put iodine in salt?

Here's a fascinating article on giving up on even trying to get people to eat healthily. But, really, it's a story of how to try to get people to eat healthier. All accomplished through the Flavor Industry's ability to make chemicals taste and look and feel and even fill you up like real food does. Check this out:
Richard Faulks of the IFR [Institute of Food Research] says: "Our knowledge of the ways in which different foods are digested and processed by the body has grown hugely in recent years. Before, we had very little understanding of how appetite works. Now, we have a computer model where we can input any kind of food and get an exact reading of how it is digested, how satiety works and how the energy is released. It is this work that will allow us to manipulate foods to make them potentially more healthy."
We got computers that can do that? That eat? It blows my mind. Cool. It's a long article that often reads word for word as if it were from a Flavorings Industry press release, but it is interesting.