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Tuesday, April 08, 2003
Brand Marketing Strategies Marketing is an area of business that I find myself more and more interested in as time progresses. This is largely due to conversations with my brother who is a sales and marketing guy. I guess my real interest is in the psychology of advertising and the dynamics of interactions between clients and providers. This is an interesting article on perceived relationships between customers and sincere versus exciting companies. For those of you still at Merrill Lynch, it's interesting to consider in light of the MLDirect marketing campaign (if you can even consider the limited promotion a campaign). How many more clients could Merrill have attracted if they had highlighted the new product as exciting instead of sincere and trustworthy? Could such promotion have made support jobs more interesting and exciting and led to better employee retention (assuming retention of employees is still a stated goal at Merrill). I could probably write a whole paper on the failure of the strategy and the lousy implementation of the product. But sitting around writing such papers doesn't pay the bills. Of course, this silly blog doesn't help in that respect either. I know this comes across as pretty bitter wtih regards to my former employer, but I'm not really upset. I like to think that I am looking back now with a clearer head at possible missed opportunities. |
Some parts true. Many made-up.
Songs don't stay posted long.
All photos are manipulated.
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