Just Another Blog
Thursday, October 03, 2002
 
What's Up at Playboy

Playboy has hired the executive director at Maxim to be the new editorial director at the world's best selling men's magazine. Hef is apparently serious about making a return to the days of serious articles and Playboy as the must read lifestyle magazine of the hip, male crowd. Hef makes a good point about the strategies available to him. He can either crank up the porn and go the hardcore route, or he can crank up the writing and go the more serious route. The internet is for porn. Magazines are for reading.