Just Another Blog
Friday, July 26, 2002
 
It's a Dry Heat

So dry in fact that Denver Water is begging people to cut back on consumption. Mandatory watering restrictions have not been successful at reaching the city's goal of a 30% reduction in usage. As part of the marketing plan, Denver Water is spending money on tee shirts and coasters for various Denver establishments to promote conservation, and the slogans are great!

Chipotle: Save Water. Order the Mild.
Rock Bottom Brewery: Real Men Dry Shave.
The Wynkoop: No Water. No Beer.
Wells Fargo: Brush Every Other Tooth and Instead of a Dishwasher, Get a Dog.
Ocean Journey: Only Wash the Stinky Parts.

Great slogans all. And I bet there will be a big demand by the public for the clever shirts. This will help spread the message, but it will be interesting to see if there is any real effect.