Just Another Blog
Monday, July 01, 2002
 
Google, Advertising, and Sunglasses

My brother just sent me this great article from Fortune all about Google. It talks about how they have become profitable and why they are in no hurry to go public. I have the Google Toolbar on my browser and use Google exclusively for any searches that I do. And I can tell you that their advertising model works.

Last week I was at the mall shopping for sunglasses. After the kids at the Sunglasses Hut refused to give me a discount on a pair of sunglasses that had an imperfection on the lens, I went home and did my shopping online. I Googled (is this not the true sign of online success - when your .com becomes not only a household name but also a verb?) for +"Bolle Vanadium" and got a bunch of hits. After initially checking out the first four or five search results, I noticed the sponsered links at the top and to the right. I then went through and checked those out. I ended up buying the glasses I wanted from a sponsored link for more than 42% less than I had seen the identical pair of glasses in the mall. Yeah, I had to may for shipping and handling, but the amount was less than I would have paid in tax. Everybody wins - except the snotty little kids at Sunglasses Hut.