Just Another Blog
Friday, May 17, 2002
 
Brand Power

Tim Blair has an interesting article in The Australian about corporate logos on professional athletes' uniforms in Australia vs the US.
The reason [Kobe] Bryant's shirt isn't decorated with logos has nothing to do with opposition to capitalism. It's because of capitalism. The NBA earns many millions from the rights to broadcast games and the sale of replica uniforms. Sharing the NBA brand with other corporations would dilute its power.

Thus, capitalism preserves the sanctity of sport. Only in the USA.