Just Another Blog
Thursday, March 21, 2002
 
From the front page (Ephemera...) of Wired:
Hero, Schmero


When the first edition of We Were Soldiers Once ... and Young appeared in 1992, it bore the picture of Rick Rescorla on its cover. Rescorla was a soldier who fought heroically at Ia Drang Valley, the Vietnam War battle that was the book's subject. Rescorla played the hero once more on Sept. 11, when as chief of security for Morgan Stanley Dean Witter, he helped hundreds of people escape from the burning World Trade Center before dying in the collapse of his building. But real-life heroism doesn't trump star power, because it's Mel Gibson -- lead actor in the movie made from the book -- who graces the cover of the third edition. It's all about branding, baby